The Role of Stated Preference Surveys in Saudi Arabia by Tektronix Technologies

States of Preference (SP) survey supplement Household Interview Surveys (HIS) with scenarios that are presented for respondents. The Saudi Arabia SP survey is a good example. Saudi Arabia, SP surveys consist of presenting participants with scenarios that are hypothetical and then asking for their opinions based upon the attributes that are provided of each option. This technique helps researchers better understand their preferences of respondents and their decision-making process in all modes of transportation which respondents may have not experienced in real scenarios.

Integration of SP Surveys into hypothetical (HIS)

For household dynamics research SP surveys typically take place in conjunction with Household Interview Surveys (HIS). The adult participants who took part in the diary section of HIS is selected to participate for this SP survey. The integrated method provides an in-depth understanding of the household's behavior, habits and the decision-making process that is associated with travel and transportation.

Hotel/Visitor Surveys: A Focus on Travel Habits

The Jeddah Hotels/Visitor Surveys are designed similarly to Household Interview Surveys (HIS) where the hotel rooms are the sampling areas. They aim to record the preferences of tourists and business travelers. Through collecting information on tourist demographics, travel plans durations of stay and patterns of spending, experts get valuable insight on the impact of tourism on the economy as well as infrastructure needs.

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