Why is Social Media Optimization (SMO) Important for digital marketing industry?

Some call it the new SEO, the way forward for many businesses looking to thrive in the social networking ecosystem. But what exactly will be SMO? Social Media Optimization or SMO as it's popularly understood, is the perfect cooperation between search engine optimization and social media. It is used for raising the brand or product awareness by using social media channels and communities. This includes the use of social media websites, video sites in addition to RSS feed, bookmarking sites and blogging sites for driving traffic to the site and enhancing the site's organic search results. The methodization of the social media activity is performed with the aim for getting unique visitors to the site content.


Publishing content on social networks and designing it in such a way as to encourage sharing and engagement are a few of the important reasons of SMO. A Facebook sharing button onto your site or a RSS feed on your website are great examples of SMO. In this article, we list the key reasons why SMO is needed.


Why is Social Media Optimization Important?

1. Ensures a Powerful Presence Online

Using SMO, you can make sure a solid web presence for your company and establishes the internet ability of this brand. It not only introduces people to the business but also aids in branding, improving brand visibility and recall.

2. Increases the Reach

Social media optimization provides the opportunity to reach out to market audience. The medium allows you to position the brand to the customers in their terms. With accessibility through cellular, audio and video, your clients get the opportunity to reach out to you everywhere, anyplace.

3. Drive More Traffic

Social Media Optimization is a superb resource for traffic generation. The social networking stations allow you to reach customers worldwide. Moreover, this can happen without extra investments.

4. Lead Generation

Although social media is especially helpful for branding and creating a buzz, it is increasingly used for direct generation. Tapping into the social media channels can transform the lead generation campaigns appreciably.

5. Improves Search Engine Ranking

In sync with the search engine optimization and also the search engine advertising efforts can also help in improving the ranking on the search engines. Since search engines have started acquiring information from social media channels such as Google+ and showing them on the search results, SMO has gained prominence among marketers.

To make the most of social networking optimization, businesses need to keep their content applicable as well as shareable. The more the material is shared the better would be its rankings in search engines. This will lead to a powerful social networking presence and also drive traffic to the website.

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